1995
The trunk of a car
While still in college, Eric started building websites by hand and pitching clients out of the trunk of a car. The first structure was improvised, but the commitment was not.
About Eric Hardy
The long way around is where the useful lessons live.
Eric Hardy is a speaker, author, President, and CEO who has spent more than three decades learning what lets a company keep its footing while everything around it changes.
A working history
Built, tested, rebuilt.
The crisis years
Weathering the crash
When a financial crash tested the company, Eric learned the difference between a business that is busy and a business that is structurally sound.
The acquisition
A new chapter
A major acquisition brought a new level of complexity — and another chance to discover which systems, relationships, and habits could carry the company forward.
Today
Still building
Closing in on $800M in lifetime revenue, Eric has led offshore expansion and five full reinventions. He has been President and CEO since day one, still runs the company he founded, and mentors entrepreneurs building their own next chapter.
The pattern underneath
Founders who hit $1M and stall do not fail because they lack ambition. They fail because nobody taught them the structure underneath.
“The boundary isn't there to make you unavailable in a real crisis. It's there so that everything that isn't a real crisis stops pretending to be one.”
“If something broke today, we had a fix by tomorrow. Never say die.”